Industry-leading retailer recruitment system transformed offline process, paperwork and manual approvals into a seamless online experience, achieving positive ROI in less than 60 days, shortening approval and renewal and getting retailers online in days rather than months.
For most websites, big traffic is a good thing. For Mega Millions, if left unmanaged, massive traffic spikes could have been disastrous. Marcus Thomas turned it into an efficient, scalable solution that generates revenue, helping to support other marketing initiatives.
A custom solution from responsive website and mobile applications to fulfillment, economy management, user/winner verification, Ohio Lottery’s MyLotto Rewards program has signed on more than 1.4 million users, processed more than 350 million non-winning tickets and delivered more than $15 million in prizes.
Architected and built by Marcus Thomas, Ohio Lottery’s cashless payout system delivers secure mobile-only payouts right into the Ohio Lottery mobile app. The user simply scans an eligible ticket and selects CASH OUT to begin the process and their winnings can be added into a bank account.
A lottery’s coin operated footprint is a complicated network of providers that requires timely and precise management of licenses and services. And time is money. Georgia Lottery called on the technology team at Marcus Thomas to handle dev operations for this complex system.
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Marcus Thomas LLC, with 230 professionals in its offices in Cleveland, Ohio, Buenos Aires, Argentina and Santiago, Chile, is among America’s leading independent advertising agencies. Marcus Thomas is a recognized leader in digital strategy and technology; is Ohio’s largest media planning and buying agency; has been recognized by the Content Marketing Institute as one of the world’s leading content marketing agencies; and is regularly honored for its award-winning creative and social media campaigns.
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