Healthcare marketing shaped by the Human Experience

Akron Children’s Hospital’s focus on human-level outcomes results in #1 preferred pediatric hospital status in market dominated by Cleveland Clinic and University Hospitals. 

Multi-touch attribution, optimized full-funnel tactics and creative achieved a 33% media cost reduction and 300% sales increase for a life-saving medical device company. (Name withheld to protect trade secrets.)

Patients’ families revealed what really mattered to them. Capturing these stories led to 36% year-over-year growth for national in-home care leader FirstLight

Every human experience is an opportunity to build stronger customer relationships.

Creating transformative experiences requires that we think of customers and patients as people first, because that’s where we find insights and develop the ideas and strategies to build durable relationships between patients, providers, payors and caregivers.

Holistic

There’s a value exchange that exists between our clients and their customers or patients. We work to identify places where that value exchange presents opportunities to connect – before, during and after engagement – to drive value for your brand and for the audiences that mean the most to you.

(For insight into our thinking, see our webinar video Making a connection in chaotic times: A webinar for health & wellness marketers here.)


Comprehensive

Successful marketing today requires mutually beneficial relationships even before the buyer journey begins, particularly since most customers are trying to avoid you. This means we need to help you connect wherever and whenever people want to connect, and we need to deliver information and value in whatever form they require. 


Data (and results) Driven

Understanding the whole person informs our strategies, delineates the moments of influence, and isolates the places where we can make measurable impact on your customers and your business.

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About Marcus Thomas LLC

Marcus Thomas LLC, with 200 professionals in its offices in Cleveland, Ohio, Buenos Aires, Argentina and Santiago, Chile, is among America’s leading independent advertising agencies. Marcus Thomas is a recognized leader in digital strategy and technology; is Ohio’s largest media planning and buying agency; has been recognized by the Content Marketing Institute as one of the world’s leading content marketing agencies; and is regularly honored for its award-winning creative and social media campaigns.

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